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SRAM DEEP DIVING WITH KIEL & CO – WE CREATED A COMPELLING AND SUPER CONTEMPORARY TEMPLATE FOR A GUIDEBOOK SERIES HIGHLIGHTING SRAM ATHLETES, LOCAL RIDE DESTINATIONS AND KEY SRAM PRODUCTS. CONCEPTS, COPY & SCRIPTS, SET DESIGN, ILLUSTRATION & DESIGN, FILMING & PRODUCTION.
Canyon Bicycles and Sportful asked 1000% to create a Gravel/Peter Stetina-focused marketing and content campaign with legs; the next Rapha Continental. Let’s Privateer is a global, covid-proof Race Series & Guidebook Activation celebrating the Privateer aka gravel Spirit. Hosted by ex-World Tour Athlete and recent fun convert Peter Stetina, Let’s Privateer “the campaign” is an effortless, effective and thoroughly own-able take on the burgeoning tradition of FKT; Funnest, Fastest and Freakiest Know Times. Concept, Ideation, Creative Direction, Art Direction, Films, Photography, Microsite. Contests & Giveaways, Activations.
USA Cyclong commissioned 1000% to make them cool and relevant. So we created a video and merch campaign called Because Bikes. Creative Ideation, Art Direction, Microsite, Art, Design & Illustration, Merch Design, Copywriting.
RAPHA CYCLING STRIKE CAMPAIGN: THIS IS MY CYCLING—JUSTIN WILLIAMS IS THE 30-YEAR OLD DUDE FROM LOS ANGELES THE INSTITUTION OF CYCLING HAS BEEN WAITING FOR SINCE FOREVER. FROM WINNING BASICALLY EVERYTHING TO THE CREATION OF BOTH THE CNCPT DEVELOPMENT TEAM AND LEGION OF LOS ANGELES, JUSTIN IS A BONA FIDE DISRUPTER AND HERO TO MILLIONS OF CYCLISTS AROUND THE WORLD. CONCEPTS, STRATEGY, CREATIVE DIRECTION, WRITING/SCRIPTS, VIDEO PRODUCTION, POST, PARTNERSHIP WITH MANUAL FOR SPEED.
OF SUPER ORIGINAL CONTENT AND TRANSFORMATIVE MARKETING. *EVERYTHING BEGINS WITH AN IDEA. WE CAN AND WILL HAVE EXCEPTIONAL IDEAS DESTINED TO BECOME COMPELLING MARKETING ON-DEMAND. IN FACT, WE COULDN’T STOP HAVING IDEAS AND HARNESSING ART INTO PREEMINENT CULTURAL PHENOMENON IF WE WANTED TO, WHICH WE DON’T. WE LOVE IT. ANYWAY, THE REST IS JUST (V. IMPORTANT) DETAILS.
Blanket Manifesto (EXCERPT)
“As a bedroll, a napkin (albeit an oversized napkin), a pillow, a sack or makeshift bag, a brightly colored and nicely delineated picnic or lunch spot, for love-making, in defense against nearly feral or overly habituated animals, a lightweight saddle alternative, fire containment and for bivouacking and/or enhancing an otherwise primitive shelter. For wound care and poultices. Protection against the elements like dust, wind, direct sunlight, etc., as well as volatile and/or tempestuous weather. Insulation be it fixed, semi-permanent or temporary.”