Raleigh Bicycles

Brovet

    Referencing the near-mythical but much respected sport of Randonneuring, Brovet is an interactive guidebook to American Permanents.

    Brovet successfully demonstrates that 16.3mph on the back of a bikeβ€”our average speed over the course of two years, eight states and seven permanentsβ€”is the perfect vantage from which to experience the world and your friends.

    2 Years.

    9 American Permanents.

    9 Guidebooks with Cue Sheets and Brevet Cards.

    9 Patches.

    9 Activations.

    Slider with 18 Slides
    Hahn Rossman, Trail Of Tears Permanent
    Hahn Rossman, Cumberland Gap Permanent
    Hahn Rossman, Iron Goat Permanent
    Hahn Rossman, Cumberland Gap Permanent
    Hahn Rossman, Mythical State Of Permanent
    Hahn Rossman, Cumberland Gap Permanent
    Hahn Rossman, Cumberland Gap Permanent
    Hahn Rossman, Cumberland Gap Permanent
    Hahn Rossman, Mythical State OfPermanent
    Hahn Rossman, Old Ridge Road Permanent
    Hahn Rossman, Natchez Trace Permanent
    Hahn Rossman, Iron Goat Permanent
    Hahn Rossman, Natchez Trace Permanent
    Hahn Rossman, Iron Goat Permanent
    Hahn Rossman, Iron Goat Permanent
    Hahn Rossman, Iron Goat Permanent
    Hahn Rossman, Iron Goat Permanent
    Hahn Rossman, Natchez Trace Permanent

    Already four hours in and desperately needing a break from all the standing water and mud slogging courtesy of Hurricane Sandy, we stop at a convenient store next to the trail just before daybreak which daybreak we literally yearned for. Cole, Ty, Raffy and Moi bought a bunch of those chemical hand warmer packs on the counter next to the 5-Hour Energy and stuffed them into their shoes and gloves. I got a hot chocolate and a coffee and made a mocha. At this point, something like 1/17th of the way into this 300 mile ride-dare, everything we owned, every spare set of anything like gloves and hats and socks and you name it, was soaking wet. Meanwhile we pressed our faces against the fogged-up front window and collectively willed the outside world to warm-up a la Art Bell’s Fire The Grid Mass Consciousness Positive Focus Experiment.Β  It didn’t warm up. In fact, if anything it got colder that way it often does just after the crack of dawn which doesn’t make sense unless you know about radiant heat and science stuff like that. – Cumberland Passage Permanent

    Slider with 7 Slides
    *Corn-Dogging (v.) mid-2000s, Appalachian-American, coined by Cole Maness. Figurative – the act of wasting (valuable) resources such as riding time, daylight, money, comfort zone(s), etc., in the pursuit of curious and/or seemingly pointless, regionally specific endeavors, e.g. swimming in a swimming hole, sitting on a decommissioned Sherman Tank cum War War II Monument such that the barrel appears to be your overly-large penis, listening to a taxidermist play the banjo and harmonica in a barn in West Virginia, throwing rocks at road signs for target practice and sport and possibly money, stopping at the Pendleton Round-Up (a rodeo in Pendleton, Oregon) in the middle of a 150-mile ride to eat/share the world’s largest corn dog.

    CORN
    DOGGING

    Vast library of images for Raleigh Bicycles and Sponsors accumulated over 2 years in episodic fashion.

    Brovet Book and Patch Series.

    National GuideBook to Permanents.

    Hundreds of cyclists around America completed a Brovet and participated in the Patch Program.

    Do the ride, Earn the patch.

    Concept, Writing, Photography, Creative Direction, Product Design, Engagement, Activation, Social Media Strategy.