Brovet

Raleigh Bicycles

Referencing the near-mythical but much respected sport of Randonneuring, Brovet is an interactive guidebook to American Permanents.

Brovet successfully demonstrates that traveling at 16.3mph on the back of a bike—our average speed over the course of two years, eight states and seven permanents—is the perfect vantage from which to experience the world and your friends.

2 Years.

9 American Permanents.

9 Guidebooks with Cue Sheets and Brevet Cards.

9 Patches.

9 Activations.

Hahn Rossman, Trail Of Tears Permanent
Hahn Rossman, Cumberland Gap Permanent
Hahn Rossman, Iron Goat Permanent
Hahn Rossman, Cumberland Gap Permanent
Hahn Rossman, Mythical State Of Permanent
Hahn Rossman, Cumberland Gap Permanent
Hahn Rossman, Cumberland Gap Permanent
Hahn Rossman, Cumberland Gap Permanent
Hahn Rossman, Mythical State OfPermanent
Hahn Rossman, Old Ridge Road Permanent
Hahn Rossman, Natchez Trace Permanent
Hahn Rossman, Iron Goat Permanent
Hahn Rossman, Natchez Trace Permanent
Hahn Rossman, Iron Goat Permanent
Hahn Rossman, Iron Goat Permanent
Hahn Rossman, Iron Goat Permanent
Hahn Rossman, Iron Goat Permanent
Hahn Rossman, Natchez Trace Permanent

Already four hours in and desperately needing a break from all the standing water and mud-slogging, courtesy of Hurricane Sandy, we stopped at a convenience store next to the trail just before daybreak. Cole, Ty, Raffy and Moi bought a bunch of those chemical hand-warmer packs on the counter next to the 5-Hour Energy and stuffed them into their shoes and gloves. I got a hot chocolate and a coffee and constructed a mocha.

At this point, something like 1/17th of the way into this 300-mile ride-dare, everything we owned, every spare set of gloves and hats and socks and you-name-it, was soaking wet. Meanwhile, we pressed our faces against the fogged-up front window and collectively willed the outside world to warm up, a la Art Bell’s Fire The Grid Mass Consciousness Positive Focus Experiment.  It didn’t warm up. In fact, if anything, it got colder, the way it often does just after the crack of dawn, which doesn’t make sense unless you know about radiant heat and science stuff like that.
– Cumberland Passage Permanent

“Corn-Dogging” (v.) mid-2000s, Appalachian-American, coined by Cole Maness. Definition: The act of wasting (valuable) resources such as riding time, daylight, money, comfort zone(s), etc., in the pursuit of curious and/or seemingly pointless, regionally specific endeavors, e.g., swimming in a swimming hole; positioning yourself on a decommissioned Sherman Tank-cum-World War II monument such that the barrel appears to be your overly-large penis; listening to a taxidermist play the banjo and harmonica in a barn in West Virginia; throwing rocks at road signs for target practice and sport and possibly money; stopping at the Pendleton Round-Up (a rodeo in Pendleton, Oregon) in the middle of a 150-mile ride to eat/share the world’s largest corn dog.

CORN
DOGGING

Vast library of images for Raleigh Bicycles and Sponsors accumulated over 2 years in episodic fashion.

Brovet Book and Patch Series.

National GuideBook to Permanents.

Hundreds of cyclists around America completed a Brovet and participated in the Patch Program.

Do the ride, Earn the patch.

Concept, Writing, Photography, Creative Direction, Product Design, Engagement, Activation, Social Media Strategy.

0
    0
    Your Cart
    Your cart is emptyReturn to Shop
      Calculate Shipping
      Apply Coupon