1000% created an award winning feature-length, pseudo-scientific documentary about Dirty Kanza; a 200-mile long gravel race through the Flint Hills of Nebraska and the World’s premier “sucks” event.
All in an effort to answer the most important question facing humankind in the modern world—why are humans compelled to push their physical, spiritual and emotional limitations without causation, especially in the context of endeavors, sports and activities commonly referred to as Type 2 or “Latent Fun™? Project Y features five Subject Athletes, a gravel simulation room, a Neuroscientist, a Rabbi and a handful of TIME TO BEAT. Tarot cards were read. Aura photographs were taken. Insights were gleaned. And profound conclusions were arrived at.