Chrome Industries

Chrome Grand Slam

    Fixed-gear racing is crazy and the fixed-gear racing community at largeΒ  is also crazyβ€”crazy real, crazy rad and crazy tight ?. Because Chrome Industries is a part of that community and has been since Chrome started 15 year ago and because this year that community lost its most successful race series to date (Red Hook Crit), Chrome commissioned 1000% X Manual For Speed to bring a Next-Level Race Series to life.

    First we wrote the creative briefβ€”Thrasher’s King of the Road X CBS Wide World Of Sports X Gamificationβ€”then we created the Chrome Grand Slam and Speed League.

    WE BUILT A GEOCITIES-INSPIRED WEBSITE TO SHOWCASE CGS MERCHANDISE, STANDINGS, CHALLENGES, EVENT HIGHLIGHTS AND SERIES VIBES. CHROMEGRANDSLAM.COM

    FYLER SERIES

    PRODUCT DESIGN AND HYPE MATERIALS

    STICKERS, WATER BOTTLES, PATCHES, T-SHIRTS, NORM CORE HATS, LIMITED EDITION WINDBREAKERS, FRAME STICKERS.

    TO GIVE THE RACE SERIES AN ADDED EXPERIENCE DIMENSION FOR BOTH RACERS AND FANS ALIKE, AND TO PROMOTE A KIND OF URBAN DEEP-DIVE OR EXPLORATION INTO THE HOST CITIES, WE CREATED A SERIES OF FUN/UNIQUE CHALLENGES. ENGAGEMENT. ACTIVATION.

    MOST BODY

    MOST CITY

    MOST EAT

    RACE COVERAGE

    LIVE STREAM YOUTUBE BROADCAST

    Men’s and Women’s fields equal payout, 8k purse.

    3 Races.

    12 Challenges.

    CGS Most Eat, Most Body, and Most City Challenges successfully engaged both racers and non racers alike.

    CGS partnered with the two most iconic fixed-gear races in America; Mission Crit and the Red Bull Hill Challenge.

    Hundreds Participated, thousands watched, and now the Fixed-gear community has something to dream about over the winter.

    Concept, Strategy, Campaign, Activation, Host & MC, Photography, ID, Branding, Merchandise Design, Social Media Campaign.

    Published on Manual For Speed.