SRAM DEEP DIVING WITH KIEL & CO – WE CREATED A COMPELLING AND SUPER CONTEMPORARY TEMPLATE FOR A GUIDEBOOK SERIES HIGHLIGHTING SRAM ATHLETES, LOCAL RIDE DESTINATIONS AND KEY SRAM PRODUCTS. CONCEPTS, COPY & SCRIPTS, SET DESIGN, ILLUSTRATION & DESIGN, FILMING & PRODUCTION.
Canyon Bicycles and Sportful asked 1000% to create a Gravel/Peter Stetina-focused marketing and content campaign with legs; the next Rapha Continental. Let’s Privateer is a global, covid-proof Race Series & Guidebook Activation celebrating the Privateer aka gravel Spirit. Hosted by ex-World Tour Athlete and recent fun convert Peter Stetina, Let’s Privateer “the campaign” is an effortless, effective and thoroughly own-able take on the burgeoning tradition of FKT; Funnest, Fastest and Freakiest Know Times. Concept, Ideation, Creative Direction, Art Direction, Films, Photography, Microsite. Contests & Giveaways, Activations.
USA Cyclong commissioned 1000% to make them cool and relevant. So we created a video and merch campaign called Because Bikes. Creative Ideation, Art Direction, Microsite, Art, Design & Illustration, Merch Design, Copywriting.
OF SUPER ORIGINAL CONTENT AND TRANSFORMATIVE MARKETING. *EVERYTHING BEGINS WITH AN IDEA. WE CAN AND WILL HAVE EXCEPTIONAL IDEAS DESTINED TO BECOME COMPELLING MARKETING ON-DEMAND. IN FACT, WE COULDN’T STOP HAVING IDEAS AND HARNESSING ART INTO PREEMINENT CULTURAL PHENOMENON IF WE WANTED TO, WHICH WE DON’T. WE LOVE IT. ANYWAY, THE REST IS JUST (V. IMPORTANT) DETAILS.
“As a bedroll, a napkin (albeit an oversized napkin), a pillow, a sack or makeshift bag, a brightly colored and nicely delineated picnic or lunch spot, for love-making, in defense against nearly feral or overly habituated animals, a lightweight saddle alternative, fire containment and for bivouacking and/or enhancing an otherwise primitive shelter. For wound care and poultices. Protection against the elements like dust, wind, direct sunlight, etc., as well as volatile and/or tempestuous weather. Insulation be it fixed, semi-permanent or temporary.”