HELLO, WE MAKE OUTDOOR CULTURE.
CREATING OUTDOOR CULTURE FROM INSIDE THE OUTSIDE SINCE 1972.
MY NAME IS DANIEL WAKEFIELD PASLEY. I GREW UP CROSS-COUNTRY SKIING & SKATEBOARDING AMONG THE ABOVE-GROUND POOLS AND MID-80S MONTE CARLOS OF QUASI-RURAL MARYLAND. IN 1986 I MOVED TO LOS ANGELES BECAUSE I LIKE PALM TREES AND VENICE BEACH MORE THAN SNAPPING TURTLES AND THE BUSTED-ASS HIP AT LANSDOWNE.
ALL I’VE WANTED TO DO SINCE FOREVER IS FIND LINES & LAND TRICKS ON, AND/OR PROXIMAL TO, LEGIT NATURE OR SIMILAR. CAREERWISE I WANTED TO BE A SPONSORED CULTURAL ANTHROPOLOGIST BUT INSTEAD ALL I GOT WAS THIS MULTIDIMENSIONAL FREE T-SHIRT BUSINESS, WHICH IS 1000% ABOUT CREATING OUTDOOR CULTURE FROM INSIDE THE OUTSIDE.
MY TITLES INCLUDE: GORPCORE VISIONARY; MAKER OF PUBLIC SERVICE ANNOUNCEMENTS; CREATOR OF MANUAL FOR SPEED, MYTHICAL STATE OF, YONDER JOURNAL, AND THE VORTEX NATIONAL PARK SYSTEM; ASPIRING SKUNKWORKS & DECK WIZARD. MY TRAIL NAME IS #BLUEBEAR. I’M NOT A MANIAC. I’M JUST V. DOWN.
1000% IS A CREATIVE STUDIO IN HOT PURSUIT OF SUPER ORIGINAL CONTENT AND TRANSFORMATIVE MARKETING.
EVERYTHING BEGINS WITH AN IDEA.WE CAN AND WILL HAVE EXCEPTIONAL IDEAS DESTINED TO BECOME COMPELLING MARKETING AND/OR OUTDOOR CULTURE, ON DEMAND. IN FACT, WE COULDN’T STOP HAVING IDEAS AND HARNESSING ART INTO PREEMINENT CULTURAL PHENOMENA IF WE WANTED TO, WHICH WE DON’T. WE LOVE IT. ANYWAY, THE REST IS JUST (V. IMPORTANT) DETAILS.
YOU GOT A THING, LET’S TALK, LET’S SESSION.
THEN GIVE US A MINUTE TO ACCESS THE ZEITGEIST, OUR SHARED COLLECTIVE CONSCIOUSNESS, SOME INTERNET AND 1000%’S DEEP-DIVINATION SPOT BEFORE HITTING YOU BACK WITH EXACTLY THE RIGHT IDEA(S). A DECK IS BORN, A MAP IS MADE, WE SCALE-UP GOOD, GET STUFF MAKE STUFF, CREATE SUPER ORIGINAL CONTENT AND TRANSFORMATIVE MARKETING, AND, FINALLY, PLANT A FLAG. PEOPLE ARE STOKED, ENGAGED AND ALIGNED. THE NEEDLE MOVES. IT’S A MOVEMENT. RELEVANCE IS ACHIEVED. CULTURE IS MADE.
IS IT ADVERTISING OR CONTENT? YES.
IS IT IRL OR URL? YES. IS IT MARKETING, OR WAS IT CREATED IN THE PURSUIT OF CULTURAL RELEVANCE AND THE HALO EFFECT? YUP. IS IT A CAMPAIGN? YES, FOR SURE. IS IT LIKE OLD SCHOOL CAMPAIGNS? KINDA MAYBE BUT MOSTLY NO BECAUSE NOW A CAMPAIGN HAPPENS ACROSS ALL MEDIA AND MOVES IN EVERY DIRECTION AT ONCE. AND SO A MODERN CAMPAIGN IS BASICALLY FULLY INTEGRATED EVERYTHING.
WHY ARE WE SO GOOD AT MAKING FULLY INTEGRATED EVERYTHING?
BECAUSE WE’VE BEEN INSIDE THE OUTSIDE AND PUBLISHING ABOUT IT SINCE FOREVER—MANUAL FOR SPEED IS THE PREEMINENT ROAD CYCLING THING, YONDER JOURNAL IS A STUDY OF OUTDOOR RECREATIONALISM, MYTHICAL STATE OF IS AN ENDURANCE CULT, AND ATB IS AN ALL TERRAIN BICYCLE GUIDEBOOK & MANUAL. FOR OVER A DECADE NOW WE’VE COMMISSIONED, COLLABORATED AND PARTNERED WITH SOME OF THE WORLD’S MOST TALENTED ARTISTS, DESIGNERS, PERFORMERS, INFLUENCERS, ATHLETES, PHOTOGRAPHERS, CINEMATOGRAPHERS AND WRITERS IN THE PURSUIT OF UNIQUE AND COMPELLING POV. #ENTERTAINMENT #EDUCATION #ENGAGEMENT #MULTIMEDIA #EPISODIC #INTEGRATEDEVERYTHING.
*SPEAKING OF INTEGRATED EVERYTHING, LET’S TALK ABOUT INTEGRATING YOUR CAMPAIGN INTO ONE OF OUR CHANNELS. AND/OR, MAYBE YOU NEED A LUMINARY TO HOST, HYPE AND HUSTLE YOUR THING. EITHER WAY FULLY INTEGRATED EVERYTHING IS WHY WE INVENTED PERFORMANCE JOURNALISM.™
EMAIL 1000%
[email protected]
Call 1000%
503.754.7476
*FEELING CASUAL LANYARDS BIG TIME RN.
**LISTENING TO LOTS OF YU SWEAT.
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