West Skin Care

MYTHICAL STATE OF SHOPPING

    West Skincare for Active Pursuits and Active Recovery asked 1000% to introduce the brandΒ  to Cyclists and endurance athletes. We said yeah makes sense, let’s do something arresting and discordant TO FREAK-OUT THE CONVENTIONAL SKIN-CARE SCENE.

    To that aim we PRODUCED AN HOUR-LONG CABLE ACCESS X QVC Video EXPLORing ALL THE BETTER TROPES, PASTICHES, GAGS, MODES AND MOVES OF THE GENRE WHILE HIGHLIGHTING THE SIMPLE BEAUTY OF WEST SKINCARE’S PRODUCTS AND ROUTINES. THEN WE TORE IT DOWN, CHOPPED IT UP AND BLENDED IT INTO A (TWEAKED) PSA CAMPAIGN.

    Full-length, Full glory, Performance Art

    CHOPPED AND SCREWED

    FOR INSTAGRAM AND YOUTUBE

    #stopbigsoap
    #publicmurders
    #freshisfaster
    #slapanickle
    #youhaveafaceproblem #recoveryourface

    CHOPPED AND SCREWED

    FOR INSTAGRAM STORIES

    #recoveryourface
    #europeanlakemud
    #loadsofhydration
    #gravelgrinding

    Nobody saw it coming. Everyone loved it.Β 

    200% Bump in Sales following campaign launch.

    Campaign was the (exact) ugly art-piece conversation-starter West Skincare needed to catalyze their social media efforts.

    #slapanickle #feedyourface #recoveryourface #feedababy #soapisbadforamerica #bigsoap #freshisfaster

    Strategy, Concept, Writing, Scripts, Video Production, Host, Social Media Strategy