Mythical State Of Shopping West Skin Care “We want something arresting and discordant to freak out the conventional skincare scene. PS: We’re all about the outdoors.” -West Skin Care – We produced an hour-long, cable access QVC-style video exploring and exploiting all the better tropes, pastiches, gags, modes and moves of the genre, while highlighting the simple beauty of west skincare’s products and routines. Then we tore it down, chopped it up and blended it into a (tweaked) PSA Campaign. Full-length, Full glory, Performance Art #stopbigsoap #publicmurders #freshisfaster #slapanickel #youhaveafaceproblem #recoveryourface #recoveryourface #europeanlakemud #loadsofhydration #gravelgrinding – Nobody saw it coming, everyone loved it. 200% bump in sales following the campaign launch. Campaign was the (exact) ugly art-piece and conversation starter West Skincare needed to catalyze their social media efforts. #SLAPANICKEL #FEEDYOURFACE #RECOVERYOURFACE #FEEDABABY #SOAPISBADFORAMERICA #BIGSOAP #FRESHISFASTER –