Women’s Professional Cycling Team LA SWEAT Shit We Did: Brand ID, Concepts, Creative Direction, Kit Design, Lookbook, Published on Manual For Speed, Race Coverage, Writing & Copy “Hey 1000%, we’re a Pro Women’s Race Team. We need a name. And a brand. And some angles and moves to assert how fresh, forward and fast we are.” -LA SWEAT – You guys are from Los Angeles, right? Cool, let’s use that. People love Los Angeles. Also, traditionally speaking, cycling teams build their entire identity around sponsors, which is dumb and tired and boring and it looks real bad. We’re going to call you guys LA Sweat, “sweaters” for short, and we’re going to give you a strong, fashion-forward POV that will change dramatically every year. People will love it. – For sponsors, socials and editorial, we’ll build you a visual Ecosystem to keep all your content feeling fresh and coordinated. – We’ll showcase your fashion-forward POV with super-compelling lookbooks. – We’ll make your race coverage a little bit 360, because you’re not JUST A SUPER FAST race team from LA, you’re also friends and down for fun. Because even though bikes are everything, they’re not everything. – Speaking of hometown teams, we’ll integrate LA Sweat Coverage into Manual For Speed. – Back to Work Next Case Study:Peter Sagan Interview 100% Sunglasses Peter Sagan Interview