Deep Diving: An Olympic Peninsula Voyage SRAM Shit We Did: Art Direction, Creative Direction, Video Production, Writing & Copy “Kiel Rejinen is one of our favorite athletes. As you know, he competes at the World Tour level—you know, the Tour De France and stuff. And we love how much he loves his hometown zone, the Pacific Northwest. What should we do with him, and what if we wanted to make it a series? And please, can you make it interesting? We kinda want to “break out” a little and flex. Extra credit if you can work a product focus into the mix.” -SRAM – Cool, let’s create a compelling and super-contemporary template for a Guidebook Series highlighting the intersection of Sram Athletes, Local Ride Destinations and Key Sram Products. We’ll call it ‘Deep Diving.’ – The main film will Deep Dive into the Olympic Peninsula. FULL LENGTH SHORT: DEEP DIVING WITH KIEL & CO. – Keil and his best friend, Devin Riley, will host it. – We’ll focus on the best riding spots, the best towns to visit, and of course, the Peninsula’s wide range of flora and fauna. – And we’ll create a series of fully-integrated, product-forward vignettes for socials. TRICK TIPS #1: PROVISIONING Trick Tips #2: River Crossing Trick Tip #3: Climbing Instagram Story: Climbing Instagram Story: River Crossing Instagram Story: Provisioning Instagram Story: Flora & Fauna Instagram Story: Riding Through – And we’ll make you a library of art to use everywhere: socials, landing page, etc. – Back to Work Next Case Study:This is my cycling: Justin Willams Rapha This is my cycling: Justin Willams