Because Bikes USA Cycling Shit We Did: Brand ID, Concepts, Creative Direction, Microsite, Video Production, Writing & Copy “Guys, everyone hates us. We don’t care how you do it, but will you please make us cool, relevant and relatable?” -USAC – Yup. Let’s call it Because Bikes, because that’s why USAC exists, that’s why we’re all here, that’s what it’s all about: bikes. – First, we’re going to update and refresh your brand with a tight collection of super fresh products featuring compelling slogans and copy. – Then, we’ll make a series of videos shot inside the offices of USAC, featuring Olympic Athletes, National athletes and actual USAC employees, all of which will humanize USAC and work to demonstrate USAC’s commitment to cycling, from racing to recreational. USA CYCLING IS COMMITTED TO ATHLETE DEVELOPMENT Team Pursuit is our Team’s Pursuit Sometimes We Take Racing Too Seriously – And we’ll build you an interactive microsite to showcase the campaign. Fitness Survey – Back to Work Next Case Study:Fight Death Mortal Kombucha Fight Death