A Domestic women’s Pro Road Race Team asked 1000% X Manual For Speed to create a complete team concept from kit, merchandise, photography and a visual ecosystem to tone and vibe. A concept that would break from tired traditional cycling industry ideas about design and naming conventions, and inspire a national following.
Fashion-forward, artist-designed team kit for vigorous merchandise sales and a distinct look.

Year One we commissioned Yoko Honda to bring La Sweat to life.


VISUAL ECOSYSTEM YEAR ONE
LOS ANGELES


VISUAL ECOSYSTEM YEAR TWO
TOOLS AND TROPES

Year two we commissioned Jen Lu to create a visual ecosystem that would lend itself to stickers, digital stickers, animations, etc.








TEAM LOOKBOOKS

Team Launch LookBook

Year One Lookbook

Year three Lookbook

Year four Lookbook
SWEATERS
IN EFFECT












