KIEL’S OLYMPIC PENNISULA

OVERVIEW

A very basic, very relatable and accessible Guidebook (PSA, Manual, Tutorial, etc). Remove Barriers. Demonstrate how simple and easy it is to “bikepack.”

  1. Simple, plain, clear, charming, endearing, educational.
  2. Kiel and Co “host” the show. Talk to the camera, interact with the camera.
  3. They demonstrate how easy it is to go on a bike trip. We demystify, de-tech, uncomplicate the process. Because bike riding in a new place with friends is fun and simple.
  4. Could lean into bikepacking as the theme, or Olympic National Park, or both.
  5. Lots of on-screen graphics, titles. Create a lock-up/ID to convey the Guidebook theme. 
  6. While a guide to places and activities is the main arc, we see lots of amazing riding to bring the whole thing to life. The B-roll of riding in that regard is in some ways the hero. We see mist. Drone shots. Vistas. Snow Capped mountains. Friends riding together on big climbs. Etc. 
  7. 2-3min long.

References

Impractical Guide X Huell Howser X The Other Side of Texas + Kiel Rejinen (as Host)

The Other Side of Texas
Gravel Riding With Pro Road Cyclist Kiel Reijnen
Huell Howser: In Search of California’s Gold
ACG Presents: An Impractical Guide to Camping and the Outdoors

Guidebook or How To Manual

Step by Step Instructions

#1, Make a plan

#2, Bring a bike

#3, Bring other things,
strap them to your bike

#4, Do Ride

#5, Do other stuff

#5.5 Continue other stuff

SAMPLE SHOW TITLES & GRAPHIC SYSTEM

ILLUSTRATIONS & TYPOLIGES: FLORA, FAUNA, STUFFA

Lucy Engelman
Chris McNally
MSOJ Map & Poster
Dead Reckoning: Global Map

CATALOG SPOTS

THINGS TO DO / MAIN ATTRACTIONS

Exterior establishment shots with graphic overlays featuring location details and basic info. Could put details in YouTube description and/or publish details as a “component” piece online. *Makes sense to also shoot still for online and possible print.

  1. Co-op
  2. Coffee Shop
  3. Hurricane Ridge
  4. Hot Springs
  5. Hoh Campground

PRINT EXAMPLES

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