OVERVIEW

A very basic, very relatable and accessible Guidebook (PSA, Manual, Tutorial, etc). Remove Barriers. Demonstrate how simple and easy it is to “bikepack.”

1. Simple, plain, clear, charming, endearing, educational.
2. Kiel and Co “host” the show. Talk to the camera, interact with the camera.
3. They demonstrate how easy it is to go on a bike trip. We demystify, de-tech, uncomplicate the process. Because bike riding in a new place with friends is fun and simple.
4. Could lean into bikepacking as the theme, or Olympic National Park, or both.
5. Lots of on-screen graphics, titles. Create a lock-up/ID to convey the Guidebook theme. 
6. While a guide to places and activities is the main arc, we see lots of amazing riding to bring the whole thing to life. The B-roll of riding in that regard is in some ways the hero. We see mist. Drone shots. Vistas. Snow Capped mountains. Friends riding together on big climbs. Etc. 
7. 2-3min long.